WHy is this relevant!?
Rancid Aniseed is an independent music production studio based in South Manchester, founded by Josh Alport.
Its focus is to provide music which isn't just filler, but functional sound- constructed to evoke emotions and esteem for content.
We're bored of hearing the same stock music that lacks any soul or creativity and won't accept defeat. A high quality, purpose made soundtrack creates context, narrative, audio-visual stimulus and an intimate connection with the audience.
Understanding the importance of Audio Branding is crucial in allowing content to have an affective impact on the desired audience. That's why we also maintain a close client relationship throughout the creation process.
Previous work includes TV and radio themes for an advertising campaign for Biscuitville restaurant chain in North Carolina, and online advertisement themes for BrilliantPeople digital recruitment company. Our work has been showcased by National Geographic on their short film series, and has gained a Vimeo staff pick as well as over 200,000 views online collectively.
Don't hesitate to get in contact for any questions, ideas, queries or quandaries.